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A cold-drink company launched a soda can with a white background and black text, aiming to build brand identity with these two colors. However, in a market filled with vibrant packaging, they face challenges in attracting consumers. How can they enhance Packaging & Visual Appeal while maintaining their color scheme? What is the Psychological Impact, and should they consider adding colors?
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Hey, this is an interesting one!
I feel keeping the black-and-white theme is actually a smart move. Even though most brands go for bright colors, sometimes a clean, simple design can stand out more. They can use bold text, clean fonts, and maybe a tagline like — “Not loud. Not ordinary. Quietly iconic.”
Also, adding a texture like matte, marble, or soft-touch finish can make it feel premium and different. Psychology wise, people get attracted to these minimal, classy designs because it feels premium and makes them curious to try something unique.
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